BFA / Graphic Design, Central Michigan University, Mt. Pleasant, Michigan
FJ Fisher Marketing, 2008-present
My freelance design and consulting firm.
Oakland University, senior designer, 2006-2013
Created print and web materials for OU schools and colleges. Duties include: concept development, art direction, design, layout, final art. I work with account executives, project managers, copywriters, photographers, printers, web developers, publishers, and the media house to organize and produce these projects. Projects include all forms of print collateral, advertising, direct mail, magazines, vehicle graphics, web banners and web sites.
FCS Advertising, Marketing & Public Relations, 1996-2006 (CLOSED)
Launched and directed an advertising and marketing agency. During ten years of operation, agency had annual billings up to five million and 18 employees. Clients ranged from small local companies to national campaigns for Fortune 500 corporations. My duties included agency direction, client relations and creative development of client programs. My responsibilities varied for each client. For some clients I was involved in all aspects of the client relationship and creative development. Other client programs received my creative direction behind-the-scenes. Creative contributions varied but may have included: concept development and execution, copywriting, illustration, photography, design and layout, prep for print. Pre- and post production experience includes writing detailed quote sheets, selecting vendors, securing competitive bids, press checks, mailing lists, creating mailing lists, mail and distribution, media plans, negotiating media space, executing media plans, securing make-goods. For public relations, I have six years experience in directing and producing public relations campaigns. This includes writing press releases, establishing and maintaining a current contact list for print and broadcast mediums (including trade publications and web based event listings), and monitoring the results. For internet marketing, I have designed and directed the creation of major and minor websites.
- Approximately 50 national and international awards for design, creativity and general market savvy to achieve our client's goals.
- Approximately 20 marketing themed books cite my creative approaches as exceptional and worthy of note. Books include design annuals.
- Numerous articles and interviews in industry publications and newspapers
- In 2002, the WJR radio program Business Biography produced a two-part interview highlighting my advertising and business accomplishments.
- In 2003, my agency, FCS, was ranked by Ford Motor Company as their top marketing partner nationwide.
FJ Fisher Communications, (1978-1984 part time, 1985-1996 full time)
Business owned by my father. I began working as an apprentice, worked my way up through production artist to production manager to account executive to vice president and finally president. Company specialized in writing and producing technical manuals for the auto industry. In 1996, the company had 80 employees, with three offices in two states.
I have always been an artist. To learn more visit: www.frankjamesfisher.com
I'm a frequent contributor for national and international periodicals including Art and Perception, Ceramics Monthly, Pottery making Illustrated and Ceramics Technical.
Years of marketing and advertising experience.
I am proficient on both Mac and PC platforms and software, including Adobe Creative Suite (InDesign, Photoshop, Illustrator).
In short, I am highly experienced in every aspect of marketing from client relations to delivering the final project on time and on budget.
Consumer Good clients included: A&W Foods, Dolly's Pizza, Jenkins Snack Foods, Meijer, Motorcraft, Meadow Brook Hall, NuStep Exercise Equipment, Phoenix Sound Systems, Pioneer Snack Foods, Stardock Systems, Woven Treasures, Win Schuler
Service industry clients included: Motor City Tattoo Expo, Oakland University, St. Mary Mercy Hospital, St. Joseph Mercy Hospital, Judson Center, Hospice of Michigan, Detroit Rockers Soccer, Asthma Coalition, Detroit Artists Market, Ann Arbor Hands-On Museum, Felician Franciscan Sisters
Business to Business clients included: Broder Bros., Eternal Tattoo Supply, Ford Motor Company, Visteon Glass, Visteon Racing, MDI Display Products, Transtar Automotive, Lowry Systems, RS Electronics, City of Livonia, Fine Art Sculpture Centre
Real Estate and Development clients included: City of Livonia, Milford Village, RBS Development, Harris Homes, Brookside Communities, HomeFirst
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